CONSUMER INTERACTION AT THE POINT OF PURCHASE IS ALIVE AND WELL

Despite the fact that internet sales are way up over this time last year or even in the last three years, people are still attracted to and interact with point of sale and are willing to do so even at the expense of their own pride and dignity. Australian snack maker Fantastic Delites prove that human interaction at the point of sale can be accomplished with nothing more than a big red button, a video screen, and some music.

Obviously I am over simplifying things and if this experiment wasn’t a staged publicity stunt it further underscores the notion that point of purchase advertising and displays are not going away or even on their death bed. Watch the video and let me know if you think bricks and mortar retail are going to dry up and go away anytime soon in the comments section.

 

Here at Tusco Display we continue to see hands on innovations and ingenious customer interactions as an evolving trend in consumer behaviors and continue to create point of purchase displays that excite, inform, and compel shoppers to buy your products today, not Next Day Air or 2nd Day Ground shipping.