MEASURED v UNMEASURED

POP as a medium has long had a chip on its shoulder.  Marketers, retailers and producers know that it moves product but it's never been considered a "measured medium" by the advertising community.  As brands and retailers strive to connect with shoppers, where better to do so than where 92% of the money is actually spent:  in-store!

The accompanying article today from Ad Age highlights the growth of "unmeasured" media relative to traditionally measured media.  People want a return on their advertising and promotion investments.  We had a client ask about this just last week.  They knew from matched store tests that they got a 29% increase in product sales in stores where they used our custom store fixtures v stores with stock fixtures.  To both our client and us, the measure of any medium is the impact on sales.

ORGANIZED BRAVERY

On this day 68 years ago, tens of thousands of Allied troops landed on Normandy and began the march to Berlin to end World War II.  As anyone who has read history, spoken with a survivor of D-Day, or watched "Saving Private Ryan" or even "The Longest Day" knows, many brave men fought and too many perished.  We should never forget.

I thought of that day as I read a recent post from marketing phenom Seth Godin.  I append it here.

GREENWICH VILLAGE RETAIL

Here's a fascinating look at a microcosm of American retail.  The author shares a touching review of "creative destruction" in this iconic place.  http://www.nytimes.com/2012/06/10/magazine/can-mom-and-pop-shops-survive-extreme-gentrification.html?pagewanted=2&_r=1&hp

The times, they are a-changin'...