CONSUMER INTERACTION AT THE POINT OF PURCHASE IS ALIVE AND WELL

Despite the fact that internet sales are way up over this time last year or even in the last three years, people are still attracted to and interact with point of sale and are willing to do so even at the expense of their own pride and dignity. Australian snack maker Fantastic Delites prove that human interaction at the point of sale can be accomplished with nothing more than a big red button, a video screen, and some music.

Obviously I am over simplifying things and if this experiment wasn’t a staged publicity stunt it further underscores the notion that point of purchase advertising and displays are not going away or even on their death bed. Watch the video and let me know if you think bricks and mortar retail are going to dry up and go away anytime soon in the comments section.

 

Here at Tusco Display we continue to see hands on innovations and ingenious customer interactions as an evolving trend in consumer behaviors and continue to create point of purchase displays that excite, inform, and compel shoppers to buy your products today, not Next Day Air or 2nd Day Ground shipping.

MEASURED v UNMEASURED

POP as a medium has long had a chip on its shoulder.  Marketers, retailers and producers know that it moves product but it's never been considered a "measured medium" by the advertising community.  As brands and retailers strive to connect with shoppers, where better to do so than where 92% of the money is actually spent:  in-store!

The accompanying article today from Ad Age highlights the growth of "unmeasured" media relative to traditionally measured media.  People want a return on their advertising and promotion investments.  We had a client ask about this just last week.  They knew from matched store tests that they got a 29% increase in product sales in stores where they used our custom store fixtures v stores with stock fixtures.  To both our client and us, the measure of any medium is the impact on sales.

ORGANIZED BRAVERY

On this day 68 years ago, tens of thousands of Allied troops landed on Normandy and began the march to Berlin to end World War II.  As anyone who has read history, spoken with a survivor of D-Day, or watched "Saving Private Ryan" or even "The Longest Day" knows, many brave men fought and too many perished.  We should never forget.

I thought of that day as I read a recent post from marketing phenom Seth Godin.  I append it here.